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WELL-BEING 1. Sound Absorption Sound absorption refers to the carpet%u2019s ability to absorb (rather than reflect) airborne noise from sources such as human speech. When you walk into a space and it sounds echoey, the reason relates to reverberation times. The longer the reverberation time, the more echo you%u2019ll hear and the louder a space tends to sound. When considering building materials, a general rule is that softer surfaces are better at cutting down reverberation than harder surfaces. Carpet absorbs more sound than hard flooring and cushion back carpet absorbs more sound than hardback.The sound absorption provided by Milliken carpet, with its cushion backing and high-performance fibre, reduces noise reverberation time and therefore reduces echo. This in turn improves speech quality, allowing for better communication in collaborative environments. Well-being and AcousticsAchieving an acoustically effective space requires focus on 3 specific areas when it comes to floor covering:1. Sound Absorption 2. Sound Generation 3. Sound TransmissionMilliken Cushion Backing absorbs up to more noise than hardback60%0.35 Sound Absorption (Alpha w Value) Noise Reduction Coefficient (NRC) or60% increase100% increaseHard Floor Hardback carpetComfort LitecarpetWellBAC%u00aeComfort Plus carpet0.30.250.20.150.10.050Combining Milliken cushion back carpet with a ceiling solution with good acoustic properties can significantly improve comfort in high density settings and even in challenging conference rooms. Furthermore, with the trend towards more open and deconstructed ceilings,the correct carpet choice is even more important.